“Are you ready to save the f–king world?” he asked. To be honest, it was a bit more than I had in mind after a day at work, but I exchanged looks with my companions and said, “Sure!” After all, what could possibly go wrong?
We were about to enter Story Room, a production of Two Bit Circus. I’m not actually quite sure what this group really is. I’ve seen them referred to as an entertainment company, a think tank, and in more pedestrian press, an agency. However, I had a great time at their STEAM Carnival last autumn, so for the purposes of this blog, I’m OK with thinking about them as a group that likes to make fun experiences. I think they’d be OK with that too.
So, back to saving the world. In the real world, we were at the Brewery Arts Complex, an artist colony housed in a former brewery that is off the beaten path in an industrial part of Los Angeles. It’s an easy place to get lost in and quite mysterious in its own right. Certainly worth saving.
We were welcomed inside an anteroom and provided with a smattering of backstory. It involved aliens. It sounded important. And then a door opened, we entered, it closed behind us, and we were inside the story!
Half the fun of Story Room is not having a clear idea of what to expect, and I don’t intend to spoil that for you. The website describes it as a “unique multiplayer experience that combines problem solving with character twists to create a new form of live entertainment.” Clear as mud, but intriguing as hell.
However, if you’ve read their website, you’re probably wondering, is this an escape room attraction? If you haven’t experienced one, escape rooms are pretty much what they sound like: you’re placed in a locked room and have to figure out how to get out, usually within a fixed time limit. And there’s no guarantee that you will. Getting out usually requires solving a number of puzzles based on objects in your environment, while possibly fending off antagonistic or distracting elements. I had a tremendous time at last year’s Purge: Breakout, but I haven’t felt drawn to seek out similar experiences.
Although an escape room can be elegant and complex in the design of its puzzles, the underlying narrative can sometimes feel limited. The context for your situation ultimately boils down to being trapped and needing to escape. Although there is a binary, win/lose aspect to it that appeals to my competitive side, it tends to conflict with my desire to just be entertained.
Story Room shares many of the game mechanics and sensibilities of an escape room, but the narrative framework substitutes progress for escape. It’s a subtle nuance, and therein lies all the difference.
In Story Room, as we solved the puzzles, we learned more about our situation. Rooms started to feel more like scenes, and the puzzles themselves felt increasingly like a connected, rational part of the underlying story. On one hand, it’s a different means to a similar end, but it places the focus on the journey, not the destination.
As a practical illustration: we did OK with the puzzles, but we were occasionally assisted via a mechanism that was integrated with the story. Sure, my ego would have been more gratified if we had performed better, but I found myself less focused on winning or losing and far more interested in what would happen next.
In the final room, we had to choose between two objectives to pursue. Either one would have constituted “success,” but we decided based on what we had learned about the story in the previous rooms and how we personally felt it should resolve.
In short, this show lived up to its name. We were in the story! In fact, we discovered afterward that had we done better in one of the previous rooms, we may have learned something that could have influenced our decision in the final room.
The website boldly namechecks the Choose Your Own Adventure book series from the 80s & 90s. This type of branching narrative is a holy grail of sorts for experience designers in location-based entertainment, but can be operationally difficult to execute. It seems that on some level, even if we didn’t experience all the possible outcomes, they pulled it off.
The puzzles were excellently designed and thoughtfully crafted to require multiple participants to solve them. In similar attractions, multiple players allow you to simply “throw more bodies at the problem” by being able to more rapidly find hidden objects. In Story Room, multiple players are critical because many of the puzzles consist of discrete tasks that need to be performed in parallel. In the final room, we each had distinct roles to play to reach our objective.
We were in there slightly over an hour, but time flies, as the saying goes. Understanding that like any production, they are limited by real resources such as budget and space, my main feedback for future productions would be to create more “scenes” even if each is shorter. Reflecting on how this show redraws the line between storytelling and problem-solving, I would love to see them take it even further and incorporate more branching, more rooms, and maybe even some live performers. In other words, more of everything that worked so well.
As you could probably guess, saving the world is thirsty work, so we were delighted to discover that the Brewery just happened to have a gastropub on the premises. Tasty food. Cold beer. Good times. Highly recommended.
If you’re in LA, and this show is still happening, I would recommend checking it out. And if you’re not in LA, why not? It’s real nice here.
Follow @thememelab
he Purge last week. OK, that came out weird, let me explain.
The typical haunted attraction tends to be a fairly linear affair. You start at the beginning and keep moving until you get to the end, trying to absorb or avoid (depending on your preference) as many scares as you can along the way. In contrast, Breakout is billed as “An Immersive Escape Experience.” Groups of up to six guests are locked into the attraction at one time and given thirty minutes to try to figure out how to get out by deciphering clues and solving puzzles that are embedded in the surroundings. The concept of an Escape Room attraction is not new, and did not originate as a horror-themed show, but as 
We solved a bunch of puzzles. We tried our hardest. We celebrated our successes. But in the end, we died. Murdered to be exact. Time ran out, and for us, it just wasn’t enough. If we had five more minutes! If we had only done such-and-such! Did we remember to look behind that one thing? We wallowed in the coulda-woulda-shouldas for a minute or two, but the general consensus from all of us was, “That was SUPER FUN!”
I was in awe at how naturally we worked together as a team, despite the fact that we barely knew each other. People’s strengths immediately surfaced — the codebreakers, the searchers, the observers, the scouts — without any explicit coordination. Almost all of the puzzles required some form of cooperation, but it somehow happened in a seamless way. When it was all over with, we felt like old friends, and made plans to get together for future events once October rolls around. It was magical.
The Memelab 
