A couple weeks ago, I was wrapping up a meeting with an associate at Cafe La Boheme in San Francisco, a suitably appropriate place to evaluate various plans for making the world a more entertaining place. At the end of the meeting, he asked me what I was doing the following night, and proceeded to give me a silver pocketwatch with a dog tag conspicuously attached to its chain. He said, “Call the number on the dog tag, they’ll tell you what to do.”
Once I got home, I called the number and received further instructions on where to show up and what to say when I got there. The following evening, we left the nighttime streets of 21st Century San Francisco, walked through the doors of a nondescript building, right into the year 1923 and the world of The Speakeasy.
The Speakeasy will be a work of immersive theatre. Like many newly-minted terms in art, technology, culture, etc., it’s both challenging and somewhat pointless to attempt to concretely define immersive theatre because every new show seems to expand the scope of what it can encompass. Generally though, it refers to a theatrical experience which “breaks the fourth wall,” which is a fancy term for saying that the conceptual, invisible barrier that typically separates the audience from the players is understood to be nonexistent. In short, when you come to an immersive theatre show, you should expect to find yourself onstage. I am personally very interested in this concept, because it employs many of the storytelling sensibilities that are found in the world of themed entertainment and theme parks. If you think of a theme park as a giant work of immersive theatre, then you can start to get a sense of the exciting possibilities for both of these types of entertainment.
Back to 1923. I can’t really tell you what went on in there, but it was a lot of fun. It might have involved classic cocktails and casino games. If you’re curious though, the theatre company that is producing the show had a successful Kickstarter campaign that will give you a flavor of what they’re creating without spoiling any surprises. As I mentioned, The Speakeasy will not be open to the public until January 2014. However, in the interim, they are running exclusive previews on Friday nights to test out ideas, generate buzz, and engage potential supporters. These aren’t actual performances, but if you’re interested in the bleeding-edge of the local theatre scene, it’s a great opportunity to meet the creators and producers and get involved in the early stages of a very unique experience. If you would like to attend a preview, please contact me and I’ll see if I can let you borrow the pocketwatch for a night.Follow @thememelab